Natures Gentles Touch Supports Movie against Domestic Violence

 In line with its commitment to advancing the cause of women, Natures Gentle Touch has partnered  Campire Films on its latest project, “Omoye”, a movie that addresses the social vice of domestic violence.

At a press conference to announce the movie, the General Manager, Natures Gentle Touch, Chijioke Anaele remarked that “Omoye” speaks to one of the most disregarded and pressing issues in Nigeria, for which all hands must be on deck to get rid of, for a saner, healthier society.

His words: “Our partnership with Campfire Films is one of the ways Natures Gentle Touch seeks to promote the confidence and self-esteem of Nigerian women, who majorly are our target market and unfortunately, often at the receiving end of domestic violence. We are convinced that everybody will benefit from a sane and stable society. “Omoye” is one movie that will contribute in arousing public consciousness about the vice, thereby helping to shape orientation for a better Nigerian society devoid of violence”.

The company is taking this corporate initiative as part of ways to continually impact the lives of its customers by connecting with them through their passion points.

According to the Brand Manager, Natures Gentle Touch, Anita Anosike, in addition to powering the movie,  the company has also concluded plans on a walk against domestic violence to further project the importance of curbing the menace.

 “Although like every other evil, domestic violence might be tough to eradicate, we must continually raise awareness on its negative effects, not just us as individuals but also on the society at large. This is the core of this movie and that is why we are passionately supporting it as well as organising a walk to raise consciousness against domestic violence,” she quipped.

On the theme of the movie, the Director and Co-producer, Uche Chukwu stated that “Omoye” is a movie that connects with victims of domestic violence, especially in the ghettos. “Though in recent times we have seen victims come out to speak about their experiences, but ‘what about the woman in Ajegunle, Makoko, Egbeda, etc, who considers it a prerogative of the rich to speak out against domestic violence.

Rivers Partners NLNG to Boost Outdoor Business

The Rivers State Signage and Advertisement Agency (RISAA) has embarked on business tours to reach out to existing and potential clients in  a bid to harness the untapped potential in the outdoor landscape and showcase business and corporate social responsibility(CSR) opportunities.

Speaking during a visit to the corporate office of Nigeria Liquefied Natural Gas (NLNG), the Acting Managing Director of RISAA, Chukwudi Dimkpa said the aim of the visit was to increase awareness about the activities of the Agency, showcase available windows of advertisement, branding and sponsorship opportunities while also improving the relationship between agency and  relevant stakeholders.

While acknowledging the huge investments by NLNG through CSR initiatives in community development especially in education, health and social infrastructure, Dimkpa solicited partnership with the organisation.

The RISAA boss said the on-going sanitisation exercise will improve the scenic beauty of the city of Port Harcourt and its environs. He urged the Corporation to take advantage of the NEW dispensation by investing through partnership, sponsorship and branding.

According to Dimkpa, street furniture such as City- gates, round-abouts, bus-shelters, buses and other innovative Out of Home Platforms are now available for branding..

The Managing Director of NLNG, represented by Mr. Tony Okonedo at the meeting, commended the efforts of RISAA in civic beatification and reiterated NLNGs’ commitment to CSR anchored on Sustainability, Stake- holding and Partnership.

 Okonedo further expressed his excitement about the RISAA vision and the array of products proposed that will act as fillip to enhance the city’s aesthetic   .

He emphasized that the corporation is one that believes strongly in giving back to its host community and pledged their readiness to work closely with the Agency and other relevant stakeholders to improve the quality of lives of Rivers State residents.

 

Bounce Tops Nigerian Google play Store Downloads

In less than seven months after its launch, the Bounce News Application is now rated as the number one app on the Google play store in Nigeria.

This confirms its status as a market leader in its segment. The Bounce News App, which was conceived to provide people-oriented news for the Nigerian audience, earned more downloads on play store ahead of other international social media apps.

Commenting on the success story of Bounce.ng, the General Manager of the news platform, Goodluck Ikporo said the rating is another milestone for Bounce as it has become a one-stop online spot forNigerian and international news. He added that Bounce has enjoyed that level of download on Google play store because the app is very user friendly and has both online and offline functionality.

“The App does not need so much space on mobile phone and it takes a few seconds to download. Also, you can save stories you want to read offline. The app is easy to use and quite effective. That’s our concept,” Mr. Ikporo said.

The GM also noted that the platform is dedicated to delivering daily inspiring and relevant stories that are tailored to empower the Nigerian news consumers and while giving them a voice in the polity. By studying search patterns and activities on social media to know the kind of stories that interest its readers, Bounce News can make recommendations while transforming basic information into applied intelligence.

“When you first launch into the portal, you’ll be given the option to select which interests you prefer to follow.

This defines the initial set of content that will be shown to you. The platform will look at your profiles and the content you have publicly shared to find additional interests that could be relevant to you. Basically, it is your news, your style in your hands 24/7.”

He added that the online portal also analyses user activity on the app to find out what kind of stories they read or skip, and any action taken around stories (like using the thumbs up or thumbs down). Each of these actions teaches Bounce a little bit about users’ interests and over time, it will get pretty good at predicting which stories you love.

 

Ghanaian Ad Firm, Syracuse Digital to Explore Nigeria Market

A leading pan African advertising agency – Now Available Africa(NAA), based in Accra, Ghana has announced its partnership with Syracuse, a digital agency based in Lagos, Nigeria to help serve its existing and potential clients in the Nigerian and West African market.

According to a jointly issued by the two firms, the partnership brings the combined experiences of the two agencies in traditional, digital productions and media buying together for better synergies in the vibrant Nigerian advertising market.

By this partnership NAA and Syracuse bring to the market a new service offering designed to help clients take full advantage of the 360 advertising services it offers. The new offering will help customers access a wide pool of talent and resources from a team of talented, agile and experienced professionals who can quickly develop creative and at the same time strategic solutions to business challenges.

Speaking on the partnership, the CEO of NAA, Kofi Mangesi, said: “Having worked extensively in the East and West African regions for some time now we see Nigeria as an important market in our current African portfolio and this partnership helps in focusing our unique strengths to deliver strategic and innovative solutions for the market.

On his part, the COO at Syracuse Digital, Sunkanmi Ola, said: “Our dedicated team of strategists and developers on both teams will provide every business we work with the expertise and resources they need to take advantage of powerful information and innovations to help them achieve their ambitions, while driving efficiency and productivity.”

As a digital solutions company, Syracuse was said to be an ideal partner that brings a team of dedicated strategic advisors to help clients truly revolutionize how they work using timely digital solutions.

 

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