SPRING PR-AGENCY’S “LET’S CARE ARMENIA!” PROJECT IS AWARDED C4F DAVOS AWARDS 2017

11-04-2017 15:00:27 | Armenia | Social

SPRING PR-agency is awarded the Communication 4 Future Davos Awards 2017, held on March 14 in Geneva, Switzerland. SPRING PR is awarded for the title "Pro Bono of the Future" (pro bono = for the public good), given For Corporate who show case an outstanding results in non-commercial communications and charitable projects.

Mr. Alfred Koblinger, CEO of BBDO, Austria, is the Chairman for Personal Categories and Ms. Rana Nejem, Founding Director of YARNU, Jordan, is the Chairman for the Corporate Categories.

The prestigious C4F Awards were launched in 2010 and this is their 8th edition. There are 23 nomination categories for the Awards under three divisions: Personal, Corporate and Start-Ups.

This year organizers received 86 applications in 23 categories. Among the nominees, there are representatives from 30 countries and 5 continents. Companies and individuals who represent the best of the cases were announced at the Gala. The award recognizes highly professional and globally remarkable organizations and individual communicators with a creative approach and unique vision of the future of communications.

In the C4F Davos Awards 2017 SPRING PR-company presented its Corporate Social Responsibility Project - "Let's Care, Armenia!"

"Congratulations to All the Winners! We had different showcases and extremely talented professionals from 30 different countries in The Gala. It was a great feeling as there was cross cultural Communication and Best practices of each country was shared across the table. I am sure that C4F Awards 2018 is going to be much bigger and more Encouraging for the Communication Professionals all over the Globe”, said Yanina Dubeykovskaya, Founding Director of C4F Awards.

In her speech Tatevik Simonyan, co-founder of SPRING PR Company, "Let's care, Armenia!" project director said “When we were developing the concept of social responsibility of the company, we saw a project the core of which would give our team an opportunity to give publicity to important issues for our country through the activities of the company and would urge the public to be caring society: the result was our "Let's care, Armenia!" project. C4F Davos award is very important for us, because our idea was appreciated not only by local but also by communications’ authoritative international community. Surely, we would not succeed in the realization of our idea without our partners support, state, public and international organizations, experts, and of course the media, our journalist friends. This award also belongs to them."

Worth mentioning that the project is aimed to reveal socio-economic, ecological, cultural and other significant issues in Armenia, to raise public awareness on those issues and to elaborate practical solutions, involving all stakeholders and beneficiaries, to attract public attention to the problems having vital and even strategic meaning to our country development, to stress the importance of the society each member participation in solving these issues and raise the level of civic and corporate responsibility and care.

Among the participants of “Let’s Care Armenia” events are state agencies, local NGOs, international development organizations, donor funded projects and private sector representatives.

WINNERS OF THE C4F DAVOS AWARD 2017:

CORPORATE AWARDS

Education of the Future : CROS, Russia, & KETCHUM - SVIZERRA, Italy

City of the Future : Amazing Villach, Austria

Trust of the Future : Pro Zorro, Ukraine

Pro Bono of the Future : Spring PR, Armenia

Community of the Future : Sound PR, Italy

Reputation of the Future : SPN Communications, Russia

Communications of the Future : KETCHUM - ESTRA, Italy

Creative of the Future : TCS, Europe

Anti-Crisis of the Future : KETCHUM - SVIZERRA, Italy

Value of the Future : KETCHUM - PRADA, Italy